The Rolex Top 10

No other timepiece manufacturer has the global recognition of Rolex. It’s synonymous with classic luxury.

Of course, the other word associated with Rolex is ‘expensive’, a reputation cultivated by the company over the years. They set out in 1905 to make simple, stylish and hardworking wristwatches; today they have become the ultimate status symbol and mark of exclusivity – with a price tag to match.

It could be argued that Rolex watches are not actually expensive at all in real terms. As well as the timeless designs, the engineering inside them is unsurpassed and, looked after properly, each will last for many years.

Better yet, in the luxury goods market, nothing retains its value quite like a Rolex. You could buy one today, wear it for 10-years and sell it on for pretty much what you paid for it—meaning you’ve worn one of the most desirable watches in the world for free for a decade. Choose wisely, and your Rolex may accrue in value.


Through Robert James of Coram James Art & Antiques, we’ve been given a list of the bestselling pieces right now that you might wish to invest in:

  • The Rolex Submariner £6,300 (steel no-date) £7,150 (steel date): Simply put, the most famous dive watch ever made. It might also be the most famous watch of any type.
  • The Rolex Daytona—£10,500 (Steel): For the last 20-years, the Submariner’s closest rival.
  • The Rolex GMT-Master II—£7,750 (Steel): With three time zones and an additional hour hand, the perfect travel companion.
  • The Rolex Datejust £5,650-£11,650: Continually produced from 1945 when it was introduced as the piece to celebrate the brand’s 40th year in operation.
  • The Rolex Day-Date £26,650-£115,000: A flagship offering, the Rolex Day-Date is something special, and has the price list to prove it.
  • The Rolex Yacht-Master £9,000-£37,850: Originally intended to replace the venerable Submariner, it was released as an entity in its own right.
  • The Rolex Oyster Perpetual £3,900-£4,500: Restrained and perfectly proportioned, the Rolex Oyster Perpetual is as minimalist as a watch can get.
  • The Rolex Air-King £5,150: Another name which has been in use for generations, the Air-King emerged at the end of the Second World War.
  • The Rolex Sea-Dweller £9,300 (Steel)-£13,300 (Rolesor): The middle child of Rolex’s diver trio, the Sea-Dweller is a massively capable watch.
  • The Rolex Milgauss £6,650: Something of a cult favourite amongst Rolex fans, it was designed to be used by the world’s scientists and technicians, and possesses formidable antimagnetic abilities.

If you’re in the market for a new Rolex watch, or looking for an investment alternative, now is a good time to buy as a price increase is expected as Swiss production restarts and shops reopen. 

As with any valuable, it’s important to ensure you have your item(s) appraised on a regular basis to ensure you know the full value of the piece and that you have the appropriate protection in place. Speak with Partners& about a tailored insurance policy.

With credits to: Robert James, MRICS, FRSA – Coram James Art & Antiques, www.coramjames.com

Paul Finch

Director - Private Client