Partners& launch brand partnership with 55/Redefined

Partners& are delighted to be awarded Best Partner by new online membership organisation 55/Redefined. As part of our partnership, Partners& will be their exclusive partner for all general insurance and private medical insurance categories.

55/Redefined is an online member organisation determined to change the prevailing negative mindset around growing older and empower people to truly enjoy their lives, brand values which Partners& can wholeheartedly endorse as we strive together to create more access to finance for customers over the age of 55.

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Of the new partnership

As an insurance advisory business committed to challenging the status quo and keeping the client at the centre of its thinking, the partnership with 55/Redefined represents what we’re all about. We agree with the ambitions of 55/Redefined, and together want to help change the prevailing negative mindset around growing older and empower people to truly enjoy what we believe should be the best part of their lives – the most affluent, healthy, knowledgeable, and exciting. As Best Partner we will be able to support the 55/Redefined member base and share exclusive, valuable insights around personal insurance, from family homes and high-performance cars, to watch collections and private health.
Darren Humphray, Managing Partner – Private Client

55/Redefined is a digital, data-backed membership business curating high quality products and services for consumers who want more – flexible jobs; legal and financial know-how; new lifestyle choices.

For more information, please contact Darren Humphray.

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About Partners&

Partners& is a Chartered insurance broker providing specialist insurance, employee benefits, risk management and claims advice to businesses and private clients. As a next generation insurance advisory business, Partners& combines the best traditions of broking, such as technical advice and client service, with modern thinking and intelligent use of technology, to enhance the client experience and create a dynamic workplace for its talented team.

For more information, contact Malia Brown at or visit